Feb 5Liked by Dr. Shelby

As usual, love the articles here! I agree on the science-driven CPG. There are lots of wellness products out there with little science or efficacy behind them.

Nice shoutout to Zbiotics. Zach has done some good work there. I would add to that list: Persephone Biosciences. Female founder/CEO with science-drive approach to probiotics focused on infant health initially with applications to menopause and cancer down the road.

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Really appreciate the Persephone addition. I hadn't seen them previously so thanks for pointing out :)

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